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Fluid Mechanics: Fundamentals and Applications communicates directly with tomorrow's engineers in a simple yet precise manner. The text covers the basic pri...
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Table of Contents
I. INTRODUCTION
1. What Is Organizational Behavior?
II. THE INDIVIDUAL
2. Foundations of Individual Behavior ...
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For undergraduate and MBA courses in Consumer Behavior.
Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach t...
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For Calculus-based Physics courses.This text is designed for a calculus-based physics course at the beginning university and college level. It is written wi...
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New organization of the book
— Chapter 2 is dedicated to the development of LP models with all references to sensitivity and post-optimal analysi...
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Features
For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.
Marketing Research: An Applied Orien...
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For an undergraduate introductory level course in social psychology.
This renowned text maintains its acclaimed story-telling approach to convey th...
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The market-leading textbook for the course, Winston's OPERATIONS RESEARCH owes much of its success to its practical orientation and consistent emphasis on m...
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